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Restaurant

Morning Market

59 Gertrude St, Fitzroy VIC 3065, Australia

Recommended by 35 people

Updated

Find Morning Market

59 Gertrude St, Fitzroy VIC 3065, Australia

Directions ↗
+61 3 9277 9799
HoursMonday: 7:00 AM – 3:00 PM Tuesday: 7:00 AM – 3:00 PM Wednesday: 7:00 AM – 3:00 PM Thursday: 7:00 AM – 3:00 PM Friday: 7:00 AM – 3:00 PM Saturday: 8:00 AM – 3:00 PM Sunday: 8:00 AM – 3:00 PM

*Opening hours may differ during holidays.

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About Morning Market

Gertrude Street’s premier morning stop pairs dialed-in flat whites with a pastry counter and curated pantry. Half neighborhood grocer, half pastry bar—the counter turns out flaky strawberry danishes, tender choux religieuses, and morning canelés with crisp, caramelized shells. Savory appetites head straight for the thin-crust quiches or a warm breakfast bap. The compact floor stocks specialty condiments, boutique wine, cookbooks, and fresh floral bunches. Sidewalk tables offer curbside seating along the Fitzroy streetscape, just a short stroll from Carlton Gardens with a takeaway coffee in hand.

  • Dialed-in Specialty Coffee: Pulling balanced flat whites and espresso that draw early morning queues along Gertrude Street.
  • In-House Bakes & Pastries: Baking crisp-crusted canelés, seasonal choux religieuses, and flaky fruit danishes fresh each morning.
  • Curated Pantry & Florals: Lining shelves with boutique wine, artisanal condiments, specialty cookbooks, and fresh floral bouquets.
  • Sidewalk Dining & Takeaway: Providing curbside alfresco tables to watch the Fitzroy foot traffic or pack a picnic for nearby Carlton Gardens.
RestaurantCoffeeCafeGourmet store

What's On at Morning Market

Upcoming events, special menus and other reasons to plan a visit.

No events or specials listed right now.

Why Choose Morning Market

Why Gertrude Street locals rely on Morning Market for specialty bakes, boutique grocery staples, and curbside cafe culture

  • Artisanal Morning Pastries and Coffee

    In-house daily baking delivers flaky, layered sweet danishes and crisp, custardy canelés alongside smooth specialty coffee.

    The strawberry danish was flaky and buttery layered with thickened sweet strawberry jam, thick silky cream and fresh strawberries

    Barry

  • Prompt Takeaway Service

    Quick, highly capable counter service reliably moves takeaway lines so morning commuters receive top-tier flat whites without delay.

    service is quick, the staff are very friendly and the coffee is worth it

    Bill Loudon

  • Integrated Floral and Pantry Grocer

    A curated retail mix combines fresh floral bouquets, gourmet pantry condiments, cook books, and cookware directly beside cafe counters.

    A tiny upmarket deli full of culinary delights that - with its selection of beautiful flowers, cook books, and kitchen paraphernalia - also works as a gift shop.

    Justas Pipinis

  • Effortless Gifting Solutions

    Helpful staff assist patrons in selecting thoughtful last-minute food, homeware, and floral gifts while picking up daily cafe essentials.

    she offered me such good advice for a little gift as well as helped me pick a gift for myself

    Amalia Sartori

  • Vibrant Fitzroy Sidewalk Seating

    Curbside tables let visitors soak up Gertrude Street's vibrant buzz while enjoying savory toasties and takeaway meals alfresco.

    Sit outside to soak up the famous Fitzroy vibes.

    Emma Baston

  • Picnic-Ready Provisions

    Proximity to Carlton Gardens provides an effortless spot to pick up artisan sandwiches, treats, and cold drinks for casual outdoor gatherings.

    Walking distance from Carlton Garden, you could get your cakes, ice-cream, coffees and have a picnic in the garden

    M C

Beloved morning coffee, freshly baked pastries, and warm deli toasties

  • Canelé

    I've had many canelé in my time and this is hands down the best I've ever had.

    Alouise Thomson

  • Flat White

    Visited in the morning and ordered a flat white which was nice and smooth with a mildly strong coffee flavour.

    Barry

  • Strawberry Danish

    The strawberry danish was flaky and buttery layered with thickened sweet strawberry jam, thick silky cream and fresh strawberries which were nice and sweet with minimal tartness.

    Barry

  • Truffle and Raclette Toastie

    One of the best truffle and raclette toastie. It’s cost $20 but worth it.

    Wander Wider

Other favorites

Savoury bites and sweet treats to complement your visit

  • Breakfast Bap

    Breakfast bap and cheesecake a standout.

    Emma Baston

  • Cheesecake

    Will forever be thinking about that cheesecake…

    Sara K

  • Quiche

    The quiche was lovely and light, thin crust all good.

    Oscar Riches

  • Kimchi Toast

    the kimchi toast was oozing with cheese and kimchi amongst the crunchy slice of bread

    Dennis Pham

Before you head over

Practical tips on timing, seating, and facilities for your visit to Gertrude Street.

  • Arrive Early for Popular Bakes

    Arrive earlier in the day if you have your heart set on specific pastries or savory sandos, as popular items and counter bakes can sell out quickly during busy morning rushes.

  • Plan for Outdoor Seating Only

    Indoor space is reserved for retail shelves and counter ordering, so plan to sit along the curbside pavement tables or take your coffee and pastries for a picnic in nearby Carlton Gardens.

  • Note the Lack of Customer Restrooms

    The venue does not offer customer restrooms on site; plan your stop accordingly if you intend to linger over multiple drinks or dessert on Gertrude Street.

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